Abstract:
The Over the Top (OTT) industry in India has been growing at a considerable level. The rise of OTT platform is the result of technological advancement and the availability of variety of content across OTT platform. The OTT platform includes online videos and various forms of shows. The OTT services are available through satellites. The basic features of this OTT platform is that, the service is available with flexibility and convenience on the parts of consumer. The OTT platform is popular in India and this has made a continuous rise in the OTT industry. The annual growth of OTT industry is quite satisfactory as compared to other industry. The market size of OTT has been continuously rising. Thus OTT platform will be one of the giant industries in coming years
