Economic Rise of Over The Top (OTT) Platform in India

dc.contributor.author	Jadhav, Praveen K.
dc.date.accessioned	2024-05-14T09:21:40Z
dc.date.available	2024-05-14T09:21:40Z
dc.date.issued	2024-03
dc.identifier.citation	Economic Rise of Over The Top (OTT) Platform in India	en_US
dc.identifier.issn	2581-9879
dc.identifier.issn	0076-2571
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/16070
dc.description.abstract	The Over the Top (OTT) industry in India has been growing at a considerable level. The rise of OTT platform is the result of technological advancement and the availability of variety of content across OTT platform. The OTT platform includes online videos and various forms of shows. The OTT services are available through satellites. The basic features of this OTT platform is that, the service is available with flexibility and convenience on the parts of consumer. The OTT platform is popular in India and this has made a continuous rise in the OTT industry. The annual growth of OTT industry is quite satisfactory as compared to other industry. The market size of OTT has been continuously rising. Thus OTT platform will be one of the giant industries in coming years	en_US
dc.publisher	Kesari Mahratta Trust	en_US
dc.relation.ispartofseries	Vol - I;Issue - I
dc.subject	OTT platform	en_US
dc.subject	OTT Industry	en_US
dc.subject	Media and Entertainment Industry	en_US
dc.subject	Digital Platform,	en_US
dc.subject	Advertising Revenue	en_US
dc.subject	Consumer Demand	en_US
dc.title	Economic Rise of Over The Top (OTT) Platform in India	en_US
dc.type	Article	en_US