Abstract:
The purpose of the study to find the effect of COVID-19 on customer retention practices on Indian speciality restaurant in Pune City. The pandemic of COVID-19 hit the restaurant industry majorly. To sustain in the market it is very difficult. To retain the customer every restaurant has their own retention strategies which were implemented effectively before the pandemic. Post pandemic it is the tough task for the restaurant industry to bring back the customer at door step. For which every restaurant need to implement the customer retention practices effectively
